SMELLS BEGONE increases Advertising Revenue By 245% within their first month with Blue Wheel
Punati is a manufacturer of odor eliminating products (gel beads, air freshening sprays,bathroom sprays) sold under the brand name SMELLS BEGONE.
Amazon Advertising Agency
Why did SMELLS BEGONE choose BLUE WHEEL?
Smells Begone was looking to expand their advertising, and really grow their business. They had previously been running minimal advertising, and not really growing their ad presence on Amazon.
What Did they Want to Accomplish
Increase Sales Keep ACOS within a target range
Maximizing Sales While Keeping ACOS Low
RECOGNIZING ISSUES & SETTING GOALS
Blue wheel’s first month (October) saw an increase in advertising revenue of 245%. In the 6 months since launch, we have grown their advertising revenue another 90%, and did it with an ACoS of 13.9% for the month of April.
Search Term Isolation
In October, we launched Punati with the Search Term Isolation Strategy. An Auto, Research and Performance campaigns were created for all products in their large catalog. These campaigns researched and harvested new keywords and managed bids on the best performing keywords. Sponsored Brand Ads and ASIN targeting were also implemented to further maximize their exposure.
Refinement & New Tactics
Constant refinement of the campaigns, through negating keywords, pausing plurals and breaking out branded campaigns and more specialized campaigns, helped to refine overall targeting which kept conversion rates high. Finally, dynamic bidding was implemented in select campaigns and keywords to try to increase sales.
REAL RESULTS. REALLY FAST.
WITH BLUE WHEEL, SMELLS BEGONE ACHIEVED…
- 245%First Month's Revenue Growth
- 90%Revenue Growth on Top of First Month