Skincare Brand

Skincare Brand

A National SKINCARE BRAND INCREASES SALES BY 62%
IN 3 MONTHS WITH SEARCH TERM ISOLATION

Their contract manufacturing and marketing expertise have set the standard in the Personal Care, Cosmetics, Skin Care and Home Products industry since 1995.

Amazon Advertising Agency

Why did they choose BLUE WHEEL?

They were experiencing difficulty growing their ad sales for several months before reaching out to Blue Wheel Media. In the six months prior to our engagement, their advertising revenue stayed relatively steady, with minimal growth. After completing a free audit with one of our Amazon experts, we identified several missed opportunities that existed in their account – which prohibited them from growing.

WHAT DID THEY WANT TO ACCOMPLISH?

  • GROW AD SALES WITHIN A TARGET ACOS OF 22%
  •   Grow a secondary brand on Amazon
GROW SALES & SECONDARY BRAND

RECOGNIZING ISSUES & SETTING GOALS

In mid-January 2019, Blue Wheel Media launched new Search Term Isolation campaigns for the Brand. Every product in their large catalog was added to an Auto, Research, and Performance campaign. These campaigns researched and harvested new search terms – added them to the appropriate campaigns as keywords, and managed the bids to meet ACoS targets without limiting sales volume. Through constant refinement of the keywords and campaigns, an aggressive negation of non-performers, appropriate isolation of plural variants, and splitting out branded & specialized campaigns, we were able to control exactly what product showed for a given search, which kept our conversion rates high. To push our best campaigns even further, Dynamic Bidding was implemented on core keywords to increase sales.

INCREASING SALES & GROWING BRANDS

With Search Term Isolation, we were able to increase advertising revenue by 62% in just 3 months.Advertising revenue, along with overall revenue, is setting new records as a result of this strategy. Total sales for their secondary brand, increased by approximately 152% in the 3 months sincepartnering with Blue Wheel Media.

ACOS GOALS

ACoS under Blue Wheel Media is currently at 23.5% and decreasing as sales increase. Through constant optimization and changing bids in real-time with automation, we’re bringing down ACoS without sacrificing sales volume.

GROW SALES & SECONDARY BRAND

IN JUST 3 MONTHS, BLUE WHEEL ACHIEVED...

+62%

All Brands Sales Increased

+152%

Secondary Brand Sales Increased

23.5%

ACOS

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