Popfunk

Popfunk lowers ACoS to 12.5% while increasing sales 45%

Popfunk is the leading national licensing brand with hundreds of thousands of branded T-Shirts from your favorite movies, tv shows, and music artists.

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Amazon Advertising Agency

Why did Popfunk choose BLUE WHEEL?

Popfunk Chose Blue Wheel because of the size of their catalog. Popfunk has 10’s of thousands of child SKUs, each with 10’s of thousands of targeted keywords – and they knew they couldn’t manage it all internally. Most importantly, how do you manage bids on that many keywords? Impossible.

WHAT DID THEY WANT TO ACCOMPLISH?

Decrease ACoS (have spends be more efficient)Increase SalesSophisticated bid management system

DECREASE ACOS, INCREASE SALES

RECOGNIZING ISSUES & SETTING GOALS

By implementing search term isolation strategy and layering in Prestozon, our technology platform,
Blue Wheel was able to optimize bids, isolate performing keywords and prevent wasted spend through negative keywords.

DECREASED ACOS

Optimizing PopFunk’s catalog – which has hundreds of thousands of ASINs – we were able to reduce massive inefficiencies in advertising performance.

INCREASED SALES

Search term isolation strategy identified areas of wasted spend and cut down our investment in underperforming keywords. We ensured continued growth by harvesting new converting keywords into our performance campaigns.

REAL RESULTS. REALLY FAST.

IN JUST TWO MONTHS, BLUE WHEEL ACHIEVED…

  • 35.5%Acos Decrease
  • 20%Overall Sales Increase
  • 25%Spending Decrease

3 years ago we struggled on our own website. Now we are one of the top Amazon sellers in the USA thanks to Blue Wheel’s Advanced amazon advertising techniques.

JIM GEORGEFounder & CEO, Popfunk
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