185% Increase in Leads and 370%+ Increase in Digital Reach
Monark Premium Home Appliances is a home appliance dealer (Sears-Owned Company) That sells luxury kitchen appliances and high-end accessories.
Digital Advertising Agency
Why did Monark choose BLUE WHEEL?
Monark had executed essentially zero digital advertising and was looking to drive awareness and lead generation efforts aimed at their two target audiences: trade members and high household income homeowners engaging in renovation projects.
WHAT DID THEY WANT TO ACCOMPLISH?
Lead GenerationIncrease Digital Reach
Increasing Lead Gen & Digital Reach
RECOGNIZING ISSUES & SETTING GOALS
Working across multiple channels and teams, Blue Wheel was able to implement a digital strategy focused on increasing online lead generation.
Blue Wheel targeted a combination of high household income homeowners as well as architects, designers, and builders, through which Monark saw a 185% lift in leads YOY as well as a 105% increase in showroom web traffic.
By improving the layout, content and conversion experience in the appointment form, Blue Wheel enhanced Monark’s visibility for desktop organically over 370% and mobile over 346%.
REAL RESULTS. REALLY FAST.
IN JUST ONE YEAR, BLUE WHEEL ACHIEVED…
- 185%Lead Gen Increase
- 370%Desktop Organic Search Visibility Increased
- 346%Mobile Organic Search Visibility Increased