MEET HOUSE OF MARLEY
The House of Marley, a global lifestyle consumer electronics brand focusing on headphones, audio systems, and accessories, partnered with us to strategize, develop, and execute a full-wheel solution to elevate their digital marketing presence and reach new potential customers.
Team Marley And Ambassador Program
We developed an ambassador program in an effort to find influential community members for the brand. We helped launch #TeamMarley, a group of elite sponsored athletes including pro skateboarders, snowboarders, and surfers. We coordinated and executed #TeamMarley content activations, developed custom music playlists and more.
Blue Wheel Media developed a Spotify strategy for House of Marley, and created themed playlists weekly to convey the mood and values that the company represents. House of Marley already had a natural tie-in to the music community due to its product line of headphones and audio systems. Crafting interactive playlists allowed for much more engaging blog and website content, which gave posts and pages a longer life. Building a presence for the brand on Spotify allowed Marley to stay top of mind, without listeners feeling like they were being marketed to. We also coordinated and executed #TeamMarley interviews and developed custom music playlists based on their individual tastes and music profiles, which allowed Marley to show a fun, human side of the brand.
#LiveMarley User-Generated Content Campaign
We strategized and launched the #livemarley campaign, allowing house of marley fans to share their experiences with the brand. To #livemarley means to live bob marley’s values through action, freedom, giving back, live music, and ultimately tuning in with house of marley sustainable products.
#LiveMarley Visual Commerce
We integrated and launched dynamic widgets on houseofmarley.com that pulled in photos from Facebook, Twitter, and Instagram tagged #LiveMarley. Each user-generated photo was then linked to the product it featured, allowing users to easily shop the featured product on-site. User generated content widgets on-site linked to the brand’s product catalog and increased conversion revenue 8%.
Trade Show Support
We assisted House of Marley with activating all major tradeshows, including CES, Agenda NYC, Agenda Long Beach, and MAGIC. Responsibilities included celebrity and influencer coordination, real-time social media marketing, and more.
SEARCH ENGINE OPTIMIZATION
- WEB TRAFFIC (VISITS)+246%
- ORGANIC TRAFFIC (VISITS)+402%
- NON-BRANDED TRAFFIC (VISITS)+1086%
SERP KEYWORD SUCCESS
Blue Wheel also increased keyword rankings across the board.
- 23KEYWORDS ON THE 1ST PAGE
- 14KEYWORDS IN TOP 3