Grande increases revenue by 68% and improves ROAS to 2.92
Grande Cosmetics is a company that specializes in engineering beauty products that enhance natural beauty and provide both short-term and long-term benefits.
Digital Advertising Agency
Why did Grande choose BLUE WHEEL?
Grande Cosmetics was looking for a digital marketing partner with experience in the digital advertising space – specifically related to the beauty industry. Blue Wheel leveraged our deep level of knowledge and expertise which resulted in Grande showing the greatest lift in ROAS and overall advertising revenue in the history of the brand.
WHAT DID THEY WANT TO ACCOMPLISH?
Increase RevenueIncrease ROASSupport Sephora Retail Efforts
Increasing Revenue, ROAS, and Supporting Retail Efforts
RECOGNIZING ISSUES & SETTING GOALS
Blue Wheel Media hit short-term goals by improving existing opportunities while implementing an integrated digital strategy built to identify new opportunities and achieve long-term goals.
In 2017, Grande Cosmetics saw a 68% increase in sitewide revenue. Since July 2017, Blue Wheel Media has significantly grown Grande Cosmetics’ brand awareness, allowing them to dig themselves out from under the mountain of niche cosmetics brands to become a fan-favorite product featured and sold at Sephora.
From April – June 2017, their Return on Ad Spend (ROAS) was 1.76. By identifying inefficiencies, we were able to increase their ROAS to 2.92 while spending less. From August – October 2017, we spent 4% less and increased their revenue by 58%
Support Sephora Retail Efforts
In 2017, Blue Wheel launched a series of traffic campaigns that would drive users to Grande’s product pages on Sephora.com. Blue Wheel tested and optimized several campaigns throughout the year resulting in Grande exceeding sales projections by over 400%.
REAL RESULTS. REALLY FAST.
IN JUST 8 MONTHS, BLUE WHEEL ACHIEVED…
- 68%Increase in E-Commerce Revenue
- 2.92ROAS, with spending decrease
- 400%Increase in annual Sephora Revenue vs. Projected Sales