Erno Laszlo

Erno Laszlo

4.15 ROAS Across all Channels while
increasing Facebook Advertising Revenue 720%+

From Dr. Erno Laszlo’s first scientific breakthrough in finding a cure for a princess’ acne to his work with the most famous faces in Hollywood to our modern beauty rituals adored by fans all over the world, the Erno Laszlo brand has always celebrated bold women.

DIGITAL MARKETING Agency

Why did Erno Laszlo choose BLUE WHEEL?

With a brand legacy of excellence, innovation, and strength, Erno Laszlo has an amazing brand but they had not found an agency who could deliver a profitable advertising solution. That’s where Blue Wheel came in. Leveraging our deep level of knowledge and expertise in the digital advertising space – specifically related to the beauty industry, Blue Wheel Media delivered a strategic plan echoing Erno Laszlo’s legacy; delivering an incredible lift in overall revenue and return on advertising spend for the brand.

WHAT DID THEY WANT TO ACCOMPLISH?

  • Turn Around Paid Social Efforts
  • Increase Efficiency of Campaigns (ROAS)
  • Increase Sales and Revenue
  • Support New Product Launches
INCREASING Revenue and efficiency of all campaigns (ROAS)

IMMEDIATE CAMPAIGN SUCCESS

Blue Wheel Media has significantly grown Erno Laszlo across all digital marketing channels by implementing an integrated digital strategy built to identify new opportunities, optimize current efforts and achieve long-term goals.

TURN AROUND PAID SOCIAL

Turning around their Facebook advertising efforts with an initial overhaul of their account and advertising was the first change catalyst, when we first kicked off, we provided Erno Laszlo with a combined 687%+ increase in ROAS compared to the previous month.

 

SUPPORT NEW PRODUCT LAUNCHES

Blue Wheel Media developed strategic plans to launch new products and engage both new and existing customers. New products were launched using a two-phase approach: lead gen campaigns (2,879 leads at a $2.62 CPL) teasing the release leading up to the launch of the product followed by awareness and conversion campaigns post-launch to promote continued sales. These efforts were rewarded with a combined ROAS of 1.94 while reaching over 1.5 million people.

INCREASE SALES & REVENUE

Leading up to Cyber Week, Q4’s most important time period, Blue Wheel began implementing our strategy to ramp up advertising to new and old customers alike. By setting up unique audiences across different campaigns and advertising platforms, we were able to reach new customers and retarget return purchasers. Through these campaigns, the Erno Laszlo website saw a 99% increase in revenue YoY and a staggering 119% increase in transactions on Black Friday YoY.

INCREASING Revenue and efficiency of all campaigns (ROAS)

IN JUST 7 MONTHS, BLUE WHEEL ACHIEVED...

Turn Around Paid Social

+720%

Revenue YoY Facebook Advertising

INCREASE IN ROAS

+4.15

ROAS Across all advertising channels

Increase in sales + Revenue

+99%

Overall Increase In Revenue

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