Crafts 4 All increases advertising sales by 547%
Crafts 4 All is an Amazon-only brand that offers premium quality art and crafts suppliesat affordable prices.
Amazon Advertising Agency
Why did Crafts 4 All choose BLUE WHEEL?
Like many brands on Amazon, Crafts 4 All’s sales on Amazon had very steady for several months before partnering with Blue Wheel Media. Their goal with our partnership was to grow sales while staying under their target ACoS. Through fine-tuning campaigns, building a Search Term Isolated campaign structure, and other advanced advertising strategies, Blue Wheel Media was able to increase sales by over 547%, while staying under the ACoS target.
What Did they Want to Accomplish
Increase Sales Keep ACOS within a target range
GROW SALES, KEEP ACOS UNDER THE LIMIT
RECOGNIZING ISSUES & SETTING GOALS
In September, Blue Wheel Media launched Crafts 4 All with the search term isolation strategy. Auto, Research and Performance campaigns were created for all products. These campaigns researched andharvested new keywords while managing bids in real-time to ensure ACoS stayed low. Within afew weeks, daily sales had more than doubled from before we launched, and ACoS remained wellbelow the target.
We worked closely with the Crafts 4 All team to group similar products in the correct campaigns, and match them to the most relevant group of search terms. This intricate process allows us to controlspecifically which products will show up for certain searches, allowing us to improve conversion rates. We launched these new campaigns in September, and by March, we had the highest sales month ever – a 547% increase from when we started.
KEEP ACOS WITHIN TARGET RANGE
With this increase in sales came an increasein ACoS, but was still within our target range. We’re continuing to optimize campaigns and bring down ACoS even further.
REAL RESULTS. REALLY FAST.
WITH BLUE WHEEL, Crafts 4 All ACHIEVED…
- 547%Sales Increase
- ✓ACOS Target Range