adjmi reduces ACoS by 51% and increases ad revenue by 214%
Focused on merging functionality with style and innovation with comfort, adjmi apparel has become one of the fastest growing fitness brands in the nation. They offer a fresh take on men's, women's and kids lifestyle products, featuring everything from performance gear and fitness accessories to socks and underwear.
Amazon Advertising Agency
Why did Adjmi Apparel choose BLUE WHEEL?
Adjmi Apparel partnered with Blue Wheel Media to increase their awareness on Amazon & grow their Amazon sales while maintaining a profitable ACoS. With new product launches happening during the year, Adjmi wanted a partner with sophisticated technology and a complex strategy to ensure they could launch multiple products without adversely affecting performance.
WHAT DID THEY WANT TO ACCOMPLISH?
Decrease ACoS (have spends be more efficient) Increase Sales
DECREASE ACOS, INCREASE SALES
RECOGNIZING ISSUES & SETTING GOALS
Adjmi launched with Blue Wheel Media in June 2018. In the 2 months before joining Blue Wheel, Adjmi’s average ACoS was at 61%. Through working with Blue Wheel, we were able to drop their average ACoS to 30%, and their ad revenue has tripled.
Before Blue Wheel took over Adjmi’s advertising, they were advertising lots of products but had a high ACoS of 61%. To decrease ACoS, Blue Wheel implemented a strategy of keyword isolation and advanced bid management to bring ACoS down to 30%, without causing sales to drop.
Sales grew by 214% as our system identified and isolated all converting keywords. With more keywords, we have more opportunities to find customers. Once our system isolates keywords, it raises or lowers bids to maximize conversions toward an ACoS goal.
REAL RESULTS. REALLY FAST.
TOGETHER WITH BLUE WHEEL, ADJMI ACHIEVED…
- 51%Acos Decrease
- 214%Overall Sales Increase
Marketing Director, Adjmi Apparel
Blue Wheel Media expertise helped us grow our sales while minimizing our advertising spend over a 5 month period. The team at Blue Wheel is professional and quick to address any concerns, I look forward to continuing our work with them and to bringing our Amazon business to the next level