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A premium tea brand was struggling to scale their business on Amazon, especially during high-selling seasonal months.
This brand had a large catalog of products in different categories, with new products launching constantly. They needed the help of Blue Wheel and our powerful Amazon Advertising software to scale their business, launch new products, and properly structure their campaigns.
Optimizing Campaign Structures
To reach new customers, we extensively developed more granular nonbranded campaigns while utilizing all campaign types.
Increasing Relevancy & Conversion
We built out their brand store and aligned it with highly targeted Sponsored Brand Ad campaigns to increase our relevancy and conversion rate.
Enhancing Brand Stores
By looking at trends within specific categories, we identified certain lines of teas to push based on seasonality and demand.
Blue Wheel completely revamped this tea brand's campaign structures, optimizing for increased sales, lower ACoS, and better product launches.
Seasonal Brand Store and Ads
By looking at purchase trends in the tea industry, we were able to more heavily advertise and feature teas that were popular during certain seasons — holiday teas in the winter, fruity iced teas in the summer, and pumpkin teas during the fall.
Wide Variety of Campaigns
The team at Blue Wheel utilized almost all ad types, including Sponsored Brand Video, to drive traffic to product pages and the brand store. Our targeted Sponsored Brand Ads increased our relevancy and conversion rate.
In just over a year, Blue Wheel achieved...
INCREASE IN IMMUNITY & HEALTH TEAS' AD SALES YOY
INCREASE IN SALES YOY
DECREASE IN ACOS YOY