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Execute and manage keyword bids and targeting for a massive product catalog.
Popfunk is the leading national licensing brand with hundreds of thousands of branded t-shirts from your favorite movies, TV shows, and music artists. Popfunk chose Blue Wheel because of the size of their catalog. Popfunk has tens of thousands of child SKUs, each with tens of thousands of targeted keywords—and they knew they couldn’t manage it all internally. Most importantly, how could they manage bids on that many keywords? Impossible.
Driving Low ACOS
Implementing Dynamic Bidding and Search Term Isolation strategies.
Identifying opportunities to enhance brand and advertising to increase sales.
By implementing a sophisticated bid management system, Blue Wheel was able to optimize bids, isolate performing keywords, and prevent wasted spend through negative keywords.
Optimizing PopFunk’s catalog—which has hundreds of thousands of ASINs—we were able to reduce massive inefficiencies in advertising performance using Search Term Isolation.
Search term isolation strategy identified areas of wasted spend and cut down our investment in underperforming keywords. We ensured continued growth by harvesting new converting keywords into our performance campaigns.
In just two months, Blue Wheel achieved...
DECREASE IN ACOS
OVERALL INCREASE IN SALES
DECREASE IN SPENDING