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Monark Home sells beautiful products that not a lot of consumers knew about. They wanted to change that.
Monark Home is a home appliance dealer (formerly owned by Sears) that sells luxury kitchen appliances and high-end accessories. The brand had executed essentially zero digital advertising and was looking to drive awareness and lead generation efforts aimed at their two target audiences: trade members and high household income homeowners engaging in renovation projects.
Targeted new customer advertising campaigns and nurturing past purchasers with follow up retargeting advertising campaigns.
Campaign development, improving website, content and conversion experience in the appointment form.
Strategize, develop and executed a digital strategy across multiple channels and teams.
Blue Wheel targeted a combination of high household income homeowners as well as architects, designers, and builders, through which Monark saw a lift in leads YOY as well as an increase in showroom web traffic.
By improving the layout, content, and conversion experience in the appointment form, Blue Wheel enhanced Monark’s visibility for desktop organically and mobile.
In just one year, we achieved...
INCREASE IN LEADS GENERATED
INCREASED VISIBILITY IN DESKTOP ORGANIC SEARCH
INCREASED VISIBILITY IN MOBILE ORGANIC SEARCH