We Have a Solution for You
The Need
Monark Home sells beautiful products that not a lot of consumers knew about. They wanted to change that.
The Situation
Monark Home is a home appliance dealer (formerly owned by Sears) that sells luxury kitchen appliances and high-end accessories. The brand had executed essentially zero digital advertising and was looking to drive awareness and lead generation efforts aimed at their two target audiences: trade members and high household income homeowners engaging in renovation projects.
Our Expertise
Lead Generation
Targeted new customer advertising campaigns and nurturing past purchasers with follow up retargeting advertising campaigns.
Digital Marketing
Campaign development, improving website, content and conversion experience in the appointment form.
The Solution
Strategize, develop and executed a digital strategy across multiple channels and teams.
Lead Generation
Blue Wheel targeted a combination of high household income homeowners as well as architects, designers, and builders, through which Monark saw a lift in leads YOY as well as an increase in showroom web traffic.
Digital Reach
By improving the layout, content, and conversion experience in the appointment form, Blue Wheel enhanced Monark’s visibility for desktop organically and mobile.
Real Results
In just one year, we achieved...
185%
INCREASE IN LEADS GENERATED
370%
INCREASED VISIBILITY IN DESKTOP ORGANIC SEARCH
346%
INCREASED VISIBILITY IN MOBILE ORGANIC SEARCH
