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We Have a Solution for You

The Need

Monark Home sells beautiful products that not a lot of consumers knew about. They wanted to change that.

The Situation

Monark Home is a home appliance dealer (formerly owned by Sears) that sells luxury kitchen appliances and high-end accessories. The brand had executed essentially zero digital advertising and was looking to drive awareness and lead generation efforts aimed at their two target audiences: trade members and high household income homeowners engaging in renovation projects.

Our Expertise

Lead Generation

Targeted new customer advertising campaigns and nurturing past purchasers with follow up retargeting advertising campaigns.

Digital Marketing

Campaign development, improving website, content and conversion experience in the appointment form.

The Solution

Strategize, develop and executed a digital strategy across multiple channels and teams.

Lead Generation

Blue Wheel targeted a combination of high household income homeowners as well as architects, designers, and builders, through which Monark saw a lift in leads YOY as well as an increase in showroom web traffic.

Digital Reach

By improving the layout, content, and conversion experience in the appointment form, Blue Wheel enhanced Monark’s visibility for desktop organically and mobile.

Real Results

In just one year, we achieved...

185%

INCREASE IN LEADS GENERATED

370%

INCREASED VISIBILITY IN DESKTOP ORGANIC SEARCH

346%

INCREASED VISIBILITY IN MOBILE ORGANIC SEARCH

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