Marygrove Awnings desire to attract new customers and situate themselves as an expert in their market.
The Situation
Marygrove Awnings approached Blue Wheel Media about creating a digital marketing strategy that was as robust as their traditional efforts. They wanted a full service campaign that targeted potential customers at all stages of their journey.
Our Expertise
Lead Generation
Developing campaigns to identify and nurture leads.
Increase Sales
Identifying opportunities to enhance brand and advertising to increase sales.
The Solution
Blue Wheel developed content and a website to showcase Marygrove Awnings as a truly differentiated awnings provider throughout the country.
Lead Generation
It was important that this didn’t just target those interested in retractable awnings, but also introduce people to and educate them on the product. Blue Wheel Media launched a series of campaigns across multiple platforms to identify and nurture leads for Marygrove.
Digital Reach
The full-funnel approach to Marygrove’s digital marketing campaigns showed immediate and fantastic returns. Sales in 2017 increased 80% over the previous year, and costs per lead were decreased by 75%.