Kassa - Blue Wheel

We Have a Solution for You

The Need

Kassa is an arts & crafts brand that was managing their own Amazon Advertising with the help of software. But it wasn't quite enough.

The Situation

Kassa was already using an Amazon Advertising Technology to optimize campaigns, but they wanted experts on their side to help run their advertising, improve their targeting, and utilize a more robust search strategy to scale their business on Amazon in the US, Canada, and Australia. So they came to us, because not only do we have proprietary Amazon Advertising technology, but we also have knowledgable experts who provide the necessary human touch.

Our Expertise

Management of All Amazon Ad Types

From Sponsored Product and Brand Ads to Sponsored Display, Video, and DSP, our team does it all.

Targeting for Scale

Our experts create strategies that target new audiences and nurture warm leads to scale your business.

International Expansion Support

We manage Amazon Advertising across multiple global marketplaces.

The Solution

The team at Blue Wheel built refined Search Term Isolation campaigns for precise targeting and improved conversion.

Testing Ad Forms

We launched and tested various strategies on all available ad types — Ranking campaigns, Video campaigns, Sponsored Brand ads, Internal ASIN targeting, Competitor ASIN targeting, Sponsored Display ASIN Targeting, and Sponsored Display Category targeting.

Increasing Spend to Maximize Sales

As we learned which ad types were profitable, we were able to increase spend towards those strategies to maximize sales growth from those specific campaigns.