INSTYTUTUM - Blue Wheel

We Have a Solution for You

The Need

A European brand seeking to expand their market share and turn their website into a conversion machine.

The Situation

Instytutum is a result-driven skincare brand founded by Nataliia Derkach, MD, PhD, a deeply ambitious woman with an extensive background in pharmaceuticals and innovative medical solutions. As a newer brand with most of its market penetration in Europe, Instytutum came to Blue Wheel Media looking to expand both brand awareness and sales in US markets. Our deep experience with luxury skincare and cosmetic brands made us the perfect choice.

Our Expertise

Social Media Marketing

Community management, Instagram Stories, and influencer marketing.

Guided Selling

Leads to increase in conversion & revenue.

Digital Advertising

Telling brand stories through advertising & social media in both engaging and informative ways.

The Solution

Create a comprehensive brand story and developed thoughtful influencer relationships.

Influencer Marketing

Blue Wheel developed and implemented a successful influencer marketing campaign, working with women across the US who are experts in skincare and beauty. By utilizing a series of both micro- and macro-influencers at different audience tiers, we helped grow Instytutum’s audience exponentially while working with their team to develop and write content that tells their brand story.

ROAS Focused Advertising

Blue Wheel worked closely with the Instytutum team to build successful digital advertising campaigns. By identifying Instytutum core audience, BWM was able to provide the right message to the right person at the right time. The increased efficiency lead to an increase in ROAS (return on ad spend).