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A health and fitness brand was looking to scale their influencer marketing efforts and monitor the return on investment.
Blue Wheel had been working with this brand on influencer marketing for a while, but they were looking to scale those efforts and track their return from their work with mid-tier and micro-influencers.
Soliciting, communicating with, and coordinating influencer marketing on Instagram is no easy feat — let alone monetizing those efforts to be profitable.
Blue Wheel coordinated the brand's entire influencer marketing plan, which included coordinating the influencers and using affiliate code marketing.
Affiliate Code Marketing
Using an affiliate code model allowed the team to easily track the impact that was made with each influencer post that was contracted.
Blue Wheel sought out new mid-tier and micro-influencers that would be a good fit for the brand and who have an engaged audience
Blue Wheel helped this health and fitness brand achieve...
ROI ON INFLUENCER MARKETING