We Have a Solution for You
The Need
After working with Blue Wheel for 3 years, Punati wanted to grow Amazon sales for their new brand as well as maintain growth for their legacy brands.
The Situation
Punati has multiple brands in the air freshener space. They wanted to grow topline sales for their new brand Air Essentials, while also maintaining growth for their main brands SMELLS BEGONE and Clear Air.
Our Expertise
Amazon Advertising
On Amazon, you can't grow if you don't advertise. Our team are experts at maintaining profitable advertising to grow your brand on the marketplace.
The Solution
Blue Wheel created dedicated budgets for each brand and, when necessary, split the campaign groups out by parent ASIN to make sure they saw growth.
Amazon Advertising Strategy
By creating separate yet complementary strategies for each of Punati’s three brands, we were able to see and maintain growth for each brand. Our Account Managers were careful so that the brands weren’t competing against one another, but were all ranking for specific search terms that match the product line.
Kind Words from Punati
“Starting at Blue Wheel 3 years ago was the best decision we could have made as a company for our Amazon Seller account,” says Zach Shandler, Business Development Manager at Punati. “The growth we have seen is heavily influenced by their incredible and knowledgeable team of advertising experts. From the open and clear communication day or night, to in-depth reporting, Blue Wheel has exceeded all of our expectations. We are looking forward to our partnership and continued growth for years to come.”
Real Results
In just 9 months, Blue Wheel helped Punati achieve...
50%
INCREASE IN RANK
46%
INCREASE IN AD SPEND
7.5%
DECREASE IN ACOS
