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After working with Blue Wheel for 3 years, Punati wanted to grow Amazon sales for their new brand as well as maintain growth for their legacy brands.
Punati has multiple brands in the air freshener space. They wanted to grow topline sales for their new brand Air Essentials, while also maintaining growth for their main brands SMELLS BEGONE and Clear Air.
On Amazon, you can't grow if you don't advertise. Our team are experts at maintaining profitable advertising to grow your brand on the marketplace.
Blue Wheel created dedicated budgets for each brand and, when necessary, split the campaign groups out by parent ASIN to make sure they saw growth.
Amazon Advertising Strategy
By creating separate yet complementary strategies for each of Punati’s three brands, we were able to see and maintain growth for each brand. Our Account Managers were careful so that the brands weren’t competing against one another, but were all ranking for specific search terms that match the product line.
Kind Words from Punati
“Starting at Blue Wheel 3 years ago was the best decision we could have made as a company for our Amazon Seller account,” says Zach Shandler, Business Development Manager at Punati. “The growth we have seen is heavily influenced by their incredible and knowledgeable team of advertising experts. From the open and clear communication day or night, to in-depth reporting, Blue Wheel has exceeded all of our expectations. We are looking forward to our partnership and continued growth for years to come.”
In just 9 months, Blue Wheel helped Punati achieve...
INCREASE IN RANK
INCREASE IN AD SPEND
DECREASE IN ACOS