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Tiffen, leading American manufacturer of imaging accessories, has been working with Blue Wheel for 2 years on their Amazon Advertising.
They wanted to grow their brand presence on Amazon, increase their customer base, and ensure they defended their brand name to not get lost among lower-priced competitors.
We're experts at all forms of Amazon Advertising, whether you're looking to defend your brand or grow your audience.
Our Amazon team was able to create advanced structures and test out different advertising types in order to give Tiffen the best results.
Advanced Campaign Structure
Our team structured campaigns by lens filter type and size to ensure we’re serving the most relevant product specific to the customer’s search for increased conversion.
Varied Advertising Types
We expanded nonbranded ad spend by exploring all tactics and ad types — including nonbranded STI campaigns, SBA, video campaigns, and ASIN targeting.
Blue Wheel helped Tiffen achieve...
INCREASE IN AD SALES YOY
INCREASE IN TOTAL SALES YOY
DECREASE IN ACOS YOY