We Have a Solution for You
The Need
Elevate a brands digital marketing presence and reach new audiences.
The Situation
The House of Marley—a global lifestyle consumer electronics brand focusing on headphones, audio systems, and accessories. An already strong brand, House of Marley wanted to elevate the brand further and engage new potential customers.
Our Expertise
Complete Full-Wheel Digital Marketing Solutions
Strategy, development and execution of comprehensive digital and social media campaigns.
The Solution
We partnered with House of Marley to strategize, develop, and execute a full-wheel solution to elevate their digital marketing presence and reach new potential customers.
Social Media Campaign Development
Over the course of 2 years, Blue Wheel Media grew social media fans and followers on four major platforms. We developed an ambassador program in an effort to find influential community members for the brand. We helped launch #TeamMarley, a group of elite, sponsored athletes, including pro skateboarders, snowboarders, and surfers. We coordinated and executed #TeamMarley content activations, developed custom music playlists, and more.
Brand Ambassador Program
We developed an ambassador program in an effort to find influential community members for the brand. We helped launch #TeamMarley, a group of elite sponsored athletes including pro skateboarders, snowboarders, and surfers. We coordinated and executed #TeamMarley content activations, developed custom music playlists and more.
SERP Keyword & SEO
We increased keyword rankings across the board by implemented Search Engine Results Page (SERP) to the tune of 23 keywords on the 1st page and 14 keywords in the top 3. Blue Wheel also grew traffic in web, organic, and non-branded traffic visits over the course of 2 years.
Trade Show Support
We assisted House of Marley with activating all major tradeshows, including CES, Agenda NYC, Agenda Long Beach, and MAGIC. Responsibilities included celebrity and influencer coordination, real-time social media marketing, and more. strategized and launched the #livemarley campaign, allowing house of marley fans to share their experiences with the brand. To #livemarley means to live bob marley’s values through action, freedom, giving back, live music, and ultimately tuning in with house of marley sustainable products.
Real Results
Blue Wheel was able to achieve...
+ 246%
WEB TRAFFIC (VISITS)
+ 402%
ORGANIC TRAFFIC (VISITS)
+ 1086%
NON-BRANDED TRAFFIC (VISITS)