We Have a Solution for You
Winter sports clothing brand Holden wanted to expand their audience to include high-end fashion.
Tackling the challenge of prospecting a new audience while still engaging past purchasers, Blue Wheel was able to
Simplifying Number of Products Advertised
Increasing Brand Awareness for New Audience
Optimizing Based on Video Completion Rate
A major key to Holden's success was optimizing retargeting ads based on how much of a video ad someone had watched. If they had watched 27 out of 30 seconds, we knew they were more well-versed with the brand than someone who had watched 2 seconds, and were able to target ads accordingly.
Building Hype Surrounding New Launches
By teasing new products and encouraging email sign-ups, we effectively launched new products and saw most of our returns from these campaigns. We also consolidated budgets by combining audiences, allowing for success while spending smartly.
Year over year, Blue Wheel achieved...
of total site revenue from return on ads
increase in ad sales on Black Friday