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A premium tea brand was looking to grow sales and increase new-to-brand customers by revamping their Amazon DSP strategy. Blue Wheel was the perfect agency to help.
This brand has a large catalog of products ranging in flavor, style, season, and theme. They needed a DSP strategy that would both meet their KPI goals and create a scalable model for growth and expansion.
DSP is an important part of many brand's strategies on Amazon, and the DSP team at Blue Wheel are experts in just that.
We shifted our strategy to focus on promoting categories by designing new custom creatives that showcase multiple tea flavors of the green tea category and linking each creative to the green tea page of the brand store.
We included new awareness strategies by utilizing Amazon’s in-market data to reach new, qualified users.
We streamlined the retargeting strategy to focus on users in the optimal stage of consideration and product lifespan.
In just one month, Blue Wheel achieved...
INCREASE IN NEW-TO-BRAND PURCHASES