We Have a Solution for You
The Need
A premium tea brand was looking to grow sales and increase new-to-brand customers by revamping their Amazon DSP strategy. Blue Wheel was the perfect agency to help.
The Situation
This brand has a large catalog of products ranging in flavor, style, season, and theme. They needed a DSP strategy that would both meet their KPI goals and create a scalable model for growth and expansion.
Our Expertise
DSP
DSP is an important part of many brand's strategies on Amazon, and the DSP team at Blue Wheel are experts in just that.
The Solution
New Creative
We shifted our strategy to focus on promoting categories by designing new custom creatives that showcase multiple tea flavors of the green tea category and linking each creative to the green tea page of the brand store.
Awareness Strategy
We included new awareness strategies by utilizing Amazon’s in-market data to reach new, qualified users.
Retargeting Campaigns
We streamlined the retargeting strategy to focus on users in the optimal stage of consideration and product lifespan.
Real Results
In just one month, Blue Wheel achieved...
4X
SALES INCREASE
3X
INCREASE IN NEW-TO-BRAND PURCHASES
4.56
ROAS
