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Jumpstart sales after several steadily flat months, while achieving target Ad spend.
Crafts 4 All is an Amazon-only brand that offers premium quality art and crafts supplies at affordable prices. Their goal with our partnership was to grow sales while staying under their target ACoS.
Identifying opportunities to enhance brand and advertising to increase sales.
Driving Low ACOS
Implementing Dynamic Bidding and Search Term Isolation strategies.
Refine current campaigns by implementing Isolated Search Term strategies, paired with other advertising improvements to increase sales while staying under the ACoS target.
We worked closely with the Crafts 4 All team to group similar products in the correct campaigns, and match them to the most relevant group of search terms. This intricate process allows us to controlspecifically which products will show up for certain searches, allowing us to improve conversion rates. Within afew weeks, daily sales had more than doubled from before we launched, and ACoS remained wellbelow the target.
Search Term Isolation
Blue Wheel created Auto, Research and Performance campaigns for all products. These campaigns researched andharvested new keywords while managing bids in real-time to ensure ACoS stayed low. Within afew weeks, daily sales had more than doubled from before we launched, and ACoS remained wellbelow the target.
With Blue Wheel, Crafts 4 All achieved...
OF ACOS TARGET RANGE ACHIEVED