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Erno Laszlo wanted to generate awareness for a specific set of products through the use of platform-native content outside of their traditional DTC advertising channels.
In an effort to expand and diversify advertising channels for the brand, Blue Wheel took a two-prong approach towards advancing a full-funnel paid strategy on Pinterest.
The days of only advertising on Facebook are over — channel diversification is critically important for long-term brand success.
By creating strategic traffic campaigns that fueled retargeting campaigns, Blue Wheel is able to successfully scale budget and advertising efforts.
In order to find relevant audiences, we focused on a combination of keywords and broad interest-based targeting about skincare. We used broader keywords as well as longer-tail keywords that focused on the benefits for this specific product.
This campaign targeted site visitors, past purchasers, and pin engagers with ads designed to address skin concerns they had sought to address on the Erno Laszlo site.
Blue Wheel helped Erno Laszlo achieve...
IMPRESSIONS ON PINTEREST
ROAS ON CATALOG-BASED DYNAMIC PRODUCT RETARGETING CAMPAIGN