We Have a Solution for You
The Need
Erno Laszlo wanted to generate awareness for a specific set of products through the use of platform-native content outside of their traditional DTC advertising channels.
The Situation
In an effort to expand and diversify advertising channels for the brand, Blue Wheel took a two-prong approach towards advancing a full-funnel paid strategy on Pinterest.
Our Expertise
Channel Diversification
The days of only advertising on Facebook are over — channel diversification is critically important for long-term brand success.
Campaign Strategy
By creating strategic traffic campaigns that fueled retargeting campaigns, Blue Wheel is able to successfully scale budget and advertising efforts.
The Solution
Traffic Campaigns
In order to find relevant audiences, we focused on a combination of keywords and broad interest-based targeting about skincare. We used broader keywords as well as longer-tail keywords that focused on the benefits for this specific product.
Retargeting Campaigns
This campaign targeted site visitors, past purchasers, and pin engagers with ads designed to address skin concerns they had sought to address on the Erno Laszlo site.
Real Results
Blue Wheel helped Erno Laszlo achieve...
3.7M
IMPRESSIONS ON PINTEREST
14.76
ROAS ON CATALOG-BASED DYNAMIC PRODUCT RETARGETING CAMPAIGN
