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We Have a Solution for You

The Need

Drive evergreen sales for a brand focused heavily on new product promotion.

The Situation

College sweethearts Mathilde and Bertrand Thomas took a summer job at a family winery in Bordeaux where they were introduced to the powers of the grape vine. Inspired by this knowledge, they developed the world’s first luxury vinotherapy skincare line. The French-based brand was looking to expand globally, with a heavy emphasis on the US market.

Our Expertise

US Beauty Industry

Extensive experience with luxury skincare and cosmetic brands. We know the beauty industry, inside and out.

Cohesive Omnichannel Campaigns

Analyzing every channel and user's path, our campaigns are conscious of every touchpoint in a user’s sales journey.

Lead Generation

Targeted new customer advertising campaigns and nurturing past purchasers with follow up retargeting advertising campaigns.

The Solution

Thoughtfully-designed campaigns to promote product newness while maintaining profitability.

New Customer Acquisition

Blue Wheel grew Caudalie’s new customer base this through customized targeting based on unique product benefits when launching new products, focusing on product newness to drive new customer acquisition and sales. With this method, Caudalie was able to reach previously untouched demographics.

Campaign Cohesion

By working closely with the internal Caudalie team, Blue Wheel ensured cohesion across multiple channels, including Sephora marketing efforts, paid search, display, and social media advertising, guaranteeing that consistent imagery and messaging was delivered across the omnichannel campaigns.

Real Results

In just 6 months Blue Wheel achieved...

+867%

INCREASE IN REVENUE YTD vs YOY

+427%

INCREASE IN ROAS YTD vs YOY

+1,133%

INCREASE IN PURCHASE ORDERS YTD vs YOY

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We have a Solution for your Brand.

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