We Have a Solution for You
The Need
After working with Blue Wheel for a few years, Caudalie shifted their focus to year-over-year growth.
The Situation
A French-based luxury skincare brand, Caudalie has an incredible legacy. The brand was looking to continue to grow their sales year over year and enlisted the team at Blue Wheel to do that through paid social and display media.
Our Expertise
US Beauty Industry
Extensive experience with luxury skincare and cosmetic brands. We know the beauty industry, inside and out.
Revenue Growth
Targeted new customer advertising campaigns and nurturing past purchasers with follow up retargeting advertising campaigns for explosive growth.
The Solution
Blue Wheel scaled Caudalie's paid social and display campaigns to reach revenue and ROAS goals, providing top-level optimization support.
Scaling Campaigns
Blue Wheel grew Caudalie’s new customer base and continued to engage their fervent supporters by scaling their campaigns to reach more customers more effectively — and reach their revenue goals.
Campaign Cohesion
By working closely with the internal Caudalie team, Blue Wheel ensured cohesion across multiple channels, including Sephora marketing efforts, paid search, display, and social media advertising, guaranteeing that consistent imagery and messaging was delivered across the omnichannel campaigns.
Real Results
Blue Wheel achieved...
+128%
INCREASE IN FACEBOOK REVENUE YOY
+35%
INCREASE IN ROAS YOY
