
We Have a Solution for You
The Need
To build a website optimized with the customer and how they interact with the brand in mind.
The Situation
We recognized early on that the majority of kitchen sales occur in a physical store and not online. Cabinets to Go’s customers used their website more for inspiration than actual transacting. The old site was hard coded without any content management system, making it very difficult and costly to update.
Our Expertise
Web Design and Optimization
We know the importance of a well-designed website built to optimize customer engagement and conversion.
The Solution
Design a great looking website that is both engaging for customers and functional for Cabinets To Go— to be a vehicle of inspiration for both.
Content Management
We took the old site and built it on WordPress, allowing us to expand content and further engagement. We also decreased Cabinet To Go’s annual maintenance costs by over 80%. The site is now the vehicle of inspiration that Cabinets To Go always intended it to be.
Fully Responsive Design
We designed the Cabinets To Go website to be fully responsive so the site automatically adjusts based on the screen size it is viewed on. With more internet traffic coming from mobile devices, this has never been more important.
Real Results
Blue Wheel was able to achieve...
+ 6.25%
INCREASED WEB TRAFFIC
+ 29%
INCREASED ORGANIC TRAFFIC
+ 176%
INCREASED NON-BRANDED TRAFFIC