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A fantastic product with a strong fanbase, looking to increase brand awareness beyond their core audience.
The BODY Complete Kit has helped everyday women and men all over the world reach their well-being goals, overhaul their lifestyle habits, and create true change that shows. Body Complete RX already had a loyal audience that was organically built, but they had never advertised before and needed to figure out how to scale. Blue Wheel entered the picture and was able to identify opportunities to amplify their reach and target new customers.
New Customers Acquisition
Leveraging multiple forms of data and our own knowledge base to create customer profiles and develop advertising around each unique profile.
Developing comprehensive marketing strategies with a focus on informed data, testing and achieving desired outcomes.
Blue Wheel identified audience opportunities to amplify the brand’s reach and exponentially increase sales.
New Customer Acquisition
Through extensive research, leveraging both market data and owned customer data, Blue Wheel put together a comprehensive customer targeting strategy and customized marketing funnel to drive sales from previously untouched market segments.
Leveraging User-Generated Content
Body Complete RX works with several macro influencers, such as Real Housewives of Atlanta star Kenya Moore. Using precise targeting, Blue Wheel identified people with an interest in BCRX’s macro influencers and used the UGC from these influencers to increase sales and new customer acquisition.
Blue Wheel achieved...
INCREASE IN NEW SITE VISITORS PERIOD OVER PERIOD
INCREASE IN REVENUE PERIOD OVER PERIOD
INCREASE IN CONVERSION RATE PERIOD OVER PERIOD