We Have a Solution for You
Berne Apparel was frustrated with the lack of growth they experienced with their previous agency. So they came to Blue Wheel.
With an ACoS of over 30%, Berne needed a complete revamp of their Amazon advertising strategy. Their account had a lot of wasted spend — one campaign was spending over $500/day at an ACoS of over 300%.
Search Term Isolation
Using our advanced bidding philosophy called Search Term Isolation, Blue Wheel is able to reduce ACoS, avoid wasted spend, and increase revenue.
We consolidated spend to Berne’s top-performing products, allowing their ad budget to go farther and return better.
Implementing Search Term Isolation
Utilizing the principles of Search Term Isolation allowed us to increase Berne’s overall revenue.
Pausing Underperforming Ads
By pausing underperforming ads, we were able to reassign that wasted spend to more profitable campaigns.
In under two months, Blue Wheel achieved...
INCREASE IN REVENUE
AVERAGE ACOS (GOAL OF 25%)
OVERALL SALES IN NOVEMBER