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The Need

This well-known South Korean beauty brand wanted increased brand awareness in the United States and to grow their social media presence.

The Situation

Banila Co’s Clean It Zero cleansing balm is so effective and so popular that one is bought every 3.1 seconds by beauty insiders around the globe. Banila Co was looking for a digital marketing partner with experience in the social media marketing space, specifically related to the beauty industry, to help expose the brand to US audiences.

Our Expertise

Brand Awareness

Developing campaigns that represent the brand and align with what their audiences connect with.

Social Media Engagement

Engaging social content and advertising that's both eye-catching and actionable.

Driving Web Traffic from Social

Thoughtful campaigns designed to drive engagement and traffic back to conversion points.

The Solution

Through a comprehensive organic and paid social media plan, Blue Wheel was able to grow the Banila Co brand.

Social Media Marketing

Blue Wheel developed impactful social media campaigns. The average engagement rate increased by 313%, average likes per post increased by 318%, and average comments per post increased by 1700%. Average video views increased by 344% as well. Website clicks went up over 2,000% POP from and social profile. Views went up 2,000% POP.

Digital Advertising

Blue Wheel partnered with Banila to truly understand its brand positioning to develop engaging advertising campaigns geared towards their target audiences. We gathering insights and created new customer advertising and nurturing campaigns. We implemented retargeted advertising to reengaged potential customers.

Real Results

Blue Wheel achieved...

300%

INCREASE IN SOCIAL MEDIA ENGAGEMENT RATES

2,000%

INCREASE IN WEB TRAFFIC FROM SOCIAL

9,500

INCREASE IN SOCIAL MEDIA FOLLOWERS

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