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Bliss's Amazon Advertising goal was to maintain year-over-year sales growth trends and become an overall category leader in beauty on Amazon.
To continue to drive new-to-brand customers acquisitions while maintaining a strong defensive strategy, we utilized Amazon’s Sponsored Display Ad type because of its advanced placement and targeting capabilities on and off the Amazon Marketplace.
The team at Blue Wheel are experts in creating Sponsored Display Ads that will convert viewers into customers.
Holistic Advertising Strategy
Incorporating Sponsored Display Ads into your entire Amazon advertising strategy is how you'll see success.
Blue Wheel launched a 2021 Custom Creative Sponsored Display strategy utilizing these available targeting segments: Product Targeting, Views Remarketing, and Audiences Targeting.
This was our most profitable segment with the highest revenue earned at the highest return on ad spend. This gave us the greatest control over ad spend, as we could bid manage on the targeting level and adjust where we found opportunity.
This ad type targeted shoppers that viewed Bliss products but did not purchase on or off Amazon, allowing us to stay top of mind for those already interested in Bliss products.
We targeted audiences in the beauty categories, including CPM searches on and off Amazon. This provided the highest impressions and clicks, but the lowest direct return, which is typical as this serves more as an awareness campaign.
Blue Wheel helped Bliss achieve...
IMPRESSIONS AT A LOWER CPC
OF AD SALES FROM TO NEW-TO-BRAND CUSTOMERS
INCREASE IN AD SALES