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Bliss's Amazon Advertising goal was to maintain year-over-year sales growth trends and become an overall category leader in beauty on Amazon.
Holistic Advertising Strategy
Blue Wheel launched a 2021 Custom Creative Sponsored Display strategy utilizing these available targeting segments: Product Targeting, Views Remarketing, and Audiences Targeting.
We targeted audiences in the beauty categories, including CPM searches on and off Amazon. This provided the highest impressions and clicks, but the lowest direct return, which is typical as this serves more as an awareness campaign.
Blue Wheel helped Bliss achieve...
IMPRESSIONS AT A LOWER CPC
OF AD SALES FROM TO NEW-TO-BRAND CUSTOMERS
INCREASE IN AD SALES