We Have a Solution for You
The Need
Bliss's Amazon Advertising goal was to maintain year-over-year sales growth trends and become an overall category leader in beauty on Amazon.
The Situation
To continue to drive new-to-brand customers acquisitions while maintaining a strong defensive strategy, we utilized Amazon’s Sponsored Display Ad type because of its advanced placement and targeting capabilities on and off the Amazon Marketplace.
Our Expertise
Sponsored Display
The team at Blue Wheel are experts in creating Sponsored Display Ads that will convert viewers into customers.
Holistic Advertising Strategy
Incorporating Sponsored Display Ads into your entire Amazon advertising strategy is how you'll see success.
The Solution
Blue Wheel launched a 2021 Custom Creative Sponsored Display strategy utilizing these available targeting segments: Product Targeting, Views Remarketing, and Audiences Targeting.
Product Targeting
This was our most profitable segment with the highest revenue earned at the highest return on ad spend. This gave us the greatest control over ad spend, as we could bid manage on the targeting level and adjust where we found opportunity.
Views Remarketing
This ad type targeted shoppers that viewed Bliss products but did not purchase on or off Amazon, allowing us to stay top of mind for those already interested in Bliss products.
Audiences Targeting
We targeted audiences in the beauty categories, including CPM searches on and off Amazon. This provided the highest impressions and clicks, but the lowest direct return, which is typical as this serves more as an awareness campaign.
Real Results
Blue Wheel helped Bliss achieve...
9.1M
IMPRESSIONS AT A LOWER CPC
72%
OF AD SALES FROM TO NEW-TO-BRAND CUSTOMERS
+30%
INCREASE IN AD SALES
