This consumer goods brand began working with Blue Wheel in November 2020 to increase the efficiency of their Amazon Advertising efforts.
The Situation
They was seeing high ACoS for nearly all of their Amazon Advertising, and they wanted to lower that across the board. In addition, they wanted to ensure that their branded keywords were adequately covered.
Our Expertise
Amazon Advertising
From prospecting campaigns to branded coverage, the team at Blue Wheel are experts at all things Amazon Advertising.
Amazon Technology
Our proprietary Amazon Advertising technology, Companion, uses advanced technology to optimize campaigns and reduce ACoS.
The Solution
Companion's optimization logic allowed us to maximize efficiency while ensuring their branded terms were consistently covered.
Detailed Strategy
Our team worked diligently to craft a detailed Amazon Advertising strategy specific to their brand.
Branded Coverage
With an advanced strategy, we ensured their branded terms were covered so that they stayed top of mind for the consumer.
Real Results
In the first two months, Blue Wheel helped this brand achieve...