We Have a Solution for You
The Need
Pathwater wanted to increase their Amazon Advertising sales stream, without making large waves that would upset their target ACoS.
The Situation
Pathwater sells sparkling, purified water in a 100% refillable, recyclable bottle. They wanted to become a household name in water across Amazon, and came to Blue Wheel to help promote their products.
Our Expertise
Amazon Advertising
We pioneered Search Term Isolation, our bidding philosophy that allows us to decrease ACoS while eliminating wasted ad spend.
The Solution
The team at Blue Wheel implemented Search Term Isolation in combination with a unique strategy for the holiday season.
Increasing Budget
By optimizing Pathwater’s budget, we were able to expand budgets on efficient campaigns, which lead to an increase in sales without sacrificing ACoS.
Pausing Campaigns
We were able to push the limited-edition holiday bottles by refreshing our campaign mix and pausing old legacy campaigns that were no longer producing, which helped cut back on wasted ad spend.
Real Results
Blue Wheel helped Pathwater achieve...
+58%
INCREASE IN AD SALES
+43%
INCREASE IN TOTAL SALES
-12%
DECREASE IN ACOS
