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A consumer product brand wanted to grow their Walmart advertising efforts.
This brand had been performing well organically on Walmart, but they wanted to continue to expand their presence by beginning to advertise. They turned to Blue Wheel, who had helped scale their digital advertising & Amazon advertising.
We're experts in all things marketplaces, including Walmart. Using a scalable advertising process allows us to grow sales over time.
Utilizing Existing Data
Since the brand had never advertised on Walmart before, we pulled high-conversion keywords from our existing Amazon data, assuming that Walmart customers have a similar buying habit as on Amazon.
Performing Keyword Research
We also did keyword research to help reseed our campaigns and provide new data for the marketplace. With this strategy, we were able to launch 324 campaigns across 17 product groups.
In just 60 days, Blue Wheel helped the brand achieve...