48% Increase in Last-Click Facebook Revenue

We Have a Solution for You

The Need

Iconic beauty brand Erno Laszlo has been working with Blue Wheel for a few years. In 2021, they wanted to increase their overall revenue.

The Situation

Many brands saw extreme growth in 2020, and maintaining that would be no easy feat in 2021 — especially in Q4. Blue Wheel created an aggressive strategy to help them achieve their goals.

Our Expertise

Paid Search

Our paid search campaigns capitalized on People who are actively searching for brand or relevant non-brand terms, which push them down the funnel to convert.

Paid Social

Paid social advertising allows you to target people in all parts of the funnel, from introducing them to a brand in the prospecting campaigns to re-engaging them in a retargeting campaign.

The Solution

When comparing Q4 of 2020 to 2021, we saw growth that was due to our comprehensive, holistic strategy.

Combatting iOS14 Updates

With the loss of tracking in 2021, many brands saw a decrease in reported ad revenue. Our team’s expert strategy pivots allowed us to see success despite these updates.

Acknowledging Rising CPCs

With CPCs increasing industry-wide, we helped combat Erno’s 18% increase in CPCs by investing in keywords that were driving purchases while pulling away keywords that historically only might’ve converted, which lead us away from wasted ad spend.