We Have a Solution for You
The Need
After working with Blue Wheel for around 2 years, a luxury hair care brand wanted to diversify their advertising efforts.
The Situation
The team at Blue Wheel came up with a plan to diversify their channel mix — with the goal to increase brand awareness and then engage with new customers who had never actively engaged with the brand or didn’t know about the brand.
Our Expertise
Channel Diversification
With all of the recent tracking updates, channel diversification is more important than ever — and our ad team are experts at it.
Pinterest Advertising
Our team knows Pinterest like the back of their hand, allowing them to easily incorporate this platform into your overall advertising strategy.
The Solution
Budget Allocation
We proposed to run a specific portion of the media on Pinterest. Pinterest is known to be a highly visual platform geared towards the target demo for the brand, so it was a perfect fit.
Audience Testing
We ran three campaigns with our best-performing creative to see what performs on the platform — Prospecting Traffic (optimizing towards cost-efficient traffic), Prospecting Conversions (optimizing towards purchases), and Retargeting Conversions (also optimizing towards purchases).
Creative Editing
The client supplied the raw assets, and our Blue Wheel team edited the creative with overlays to ensure it was a good fit for the platform.
Real Results
Blue Wheel helped this brand achieve...
4.3
RETARGETING ROAS
60%
INCREASE IN PINTEREST ROAS (COMPARED TO FB)
