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A craft brand came to Blue Wheel for help with their Amazon Advertising.
Before launching our strategy, ACOS hit an account high 56%. The client needed help figuring out how to get their ACoS under control while scaling their account. That’s where Blue Wheel came in.
Search Term Isolation
This strategy is the bread and butter of our Amazon success. We pioneered this tactic and have seen great results.
By applying the principles of Search Term Isolation to the account, we were able to turn the account around.
Prioritizing Top-Performing Campaigns
After setting up Search Term Isolation campaigns and collecting enough data, we were able to identify top-performing keywords and built highly efficient campaigns.
Optimizing High-ACoS Keywords
For any keyword that wasn’t hitting our ACoS, we would implement optimizations before deciding if it was worth to continue to invest or pause it. This allowed us to avoid wasted ad spend.
Blue Wheel helped this brand achieve...
DECREASE IN ACOS
INCREASE IN AD SALES FOR AN INDIVIDUAL ASIN