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Victorinox came to Blue Wheel to grow their Amazon revenue while reducing ad spend.
Victorinox approached Blue Wheel to help them allocate their budget as efficiently as possible, while also promoting their large variety of in-stock products — including cutlery, tools, travel gear, and watches.
Search Term Isolation
Our team pioneered Search Term isolation, which avoids wasted ad spend and prioritizes profitable keywords to grow revenue.
Even in the midst of a global pandemic, Blue Wheel was able to help Victorinox reach their goals.
We made strategic decisions based on sales trends during the pandemic — for example, we pulled back on travel gear campaigns and instead prioritized knives for at-home cooking.
We ensured all campaigns, especially SBA and video campaigns, were only advertising products that had sufficient stock to maintain a strong clickthrough rate and avoid wasted ad spend on out of stock items.
While reducing ad spend by 25%, Blue Wheel helped Victorinox achieve...
INCREASE IN TOTAL SALES
DECREASE IN TACOS