We Have a Solution for You
The Need
Grande and Blue Wheel ran a well-oiled machine for Facebook and Instagram advertising — so we wanted to expand to emerging advertising channels.
The Situation
The team at Blue Wheel strongly believed Pinterest was a fit from an audience perspective and as a viable advertising channel for direct response and overall awareness.
Our Expertise
Channel Diversification
To supplement advertising efforts on Facebook, Instagram, and Google, we're able to diversify our channels by advertising on Pinterest, Snapchat, and TikTok.
Pinterest Advertising
Our advertising team was able to incorporate Pinterest into our overall strategy, complementing our Facebook and Instagram efforts.
The Solution
We focused on Grande's Own Your Natural campaign on Pinterest advertising, which covered both upper and lower funnel tactics and drove awareness to their core set of products.
Prospecting Campaigns
We launched a traffic-focused campaign with the sole intent of driving users to different product pages. We began seeing conversions come through which was not necessarily the intent of the traffic campaigns but certainly a welcome result!
Retargeting Campaigns
In addition, we launched a retargeting campaign, which covered traditional site visitor retargeting audiences as well as users who engaged with both organic and paid pins.
Real Results
The team at Blue Wheel helped Grande achieve...
+1M
IMPRESSIONS ON PROSPECTING CAMPAIGN
9
BLENDED ROAS
21.94
RETARGETING ROAS
