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You Love Fruit wanted to increase sales and brand awareness.
You Love Fruit sells organic peel-and-eat fruit leather and came to Blue Wheel for help increasing their Amazon advertising spend.
We implemented Search Term Isolation, our bidding philosophy that allows us to decrease ACoS while eliminating wasted ad spend.
We utilized search term reports and search term isolation to gain traction in ad campaigns.
You Love Fruit was unconcerned about ACoS but the Blue Wheel team was able to keep ACoS lower than expected while still ramping up ad spend.
Search Term Isolation
You Love Fruit started to earn higher placements on non-branded and branded keywords on Amazon. Sales increased by 99.34% between May 2022 and June 2022.
Blue Wheel helped You Love Fruit achieve...
INCREASE IN CLICKS AND IMPRESSIONS
INCREASE ON CONVERSION RATE
INCREASE IN TOTAL SALES