11% Increase in Total Revenue

We Have a Solution for You

The Need

BABOR had been a legacy client of Blue Wheel, but they decided to switch to another agency in 2021. After a few months, they came back to Blue Wheel.

The Situation

Blue Wheel was tasked to hit an aggressive revenue increase of 11% year over year (US/CA markets combined), which mostly fell on Cyber Week in Q4.

Our Expertise

Paid Social Advertising

From creating complex campaign structures to launching campaigns, we're experts.

Paid Search Advertising

By creating campaign-specific ads on search engines, we increase conversions.

Display Advertising

We leveraged Acuity, which continues to be one of BABOR's main channels, especially for brand-building.

The Solution

Promotion

Blue Wheel had extensive calls with BABOR to align on the best timing and optimal promo calendar to run during Cyber Week of 2021.

Lead Generation Campaigns

We leveraged a lead generation campaign on Facebook and Instagram the week leading up to our BABOR’s Cyber sale to collect emails and fuel our retargeting audiences.

Multinational Audiences

We prepared all of the ads in both English and French to target US and CA to double down on multinational audiences in both regions.

Creative

For stronger results, we focused creative on static, GIF, and carousels, which tend to have the highest conversion rate for tent-pole moments like Cyber Week.