We Have a Solution for You
The Need
Adjmi Apparel has been working with Blue Wheel for awhile on their Amazon Advertising efforts.
The Situation
In 2021, they wanted to maintain their TACoS while still driving incremental sales. They asked Blue Wheel to come up with a strategy that would allow them to reach their goals.
Our Expertise
Search Term Isolation
Our bread and butter on Amazon — and the bidding philosophy we pioneered. It allows you to avoid wasted spend and increase ad revenue.
The Solution
In order to maintain TACoS while still reaching revenue goals, we implemented Search Term Isolation to help Adjmi achieve their goals.
Isolate Keywords
By isolating profitable keywords that are converting for Adjmi, we are able to put more money behind them and avoid wasted spend — increasing ad revenue.
Increase Ad Spend
By increasing ad spend for profitable keywords, we were able to increase topline revenue for Adjmi while still keeping their TACoS stable.
Real Results
Blue Wheel helped Adjmi Apparel achieve...
+100%
INCREASE IN CONVERSION RATE
12%
TACOS DURING Q4 (MAINTAINED GOAL)
