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Blue Wheel Media assisted LSG Insurance Partners with the creation of a new logo and brand identity

Blue Wheel Media has been working with LSG Insurance Partners, one of Michigan’s largest independent insurance agencies, since last August. Now we’re thrilled to announce the unveiling of the new logo and brand identity that we worked in close collaboration with LSG to bring to life.

LSG Insurance Partners turns 50 in April, and the new logo and branding celebrates five decades of excellence in delivering their clients out-of-the-box thinking and forward-viewing solutions. Their unique approach has gained LSG Insurance Partners a strong foothold in the insurance and risk management space as an industry leader.

Below, read in full the press release announcing the new logo and detailing our partnership in creating it.

LSG Insurance Partners Launches New Brand and Logo

BLOOMFIELD, Mich. – Feb. 16, 2015 – LSG Insurance Partners, one of Michigan’s largest independent insurance agencies, kicks off its 50th anniversary with a new brand identity including a new logo, brand messaging and a redesigned web site.

“The launch of our new logo comes at an exciting time for the company,” said Jay Schreibman, President & CEO of LSG Insurance Partners. “We’ve moved into new corporate headquarters late last year and are celebrating our 50-year history in April.”

In redesigning the company brand, Jay Schreibman indicated, “Our clients’ insurance needs don’t always fit into predetermined boxes. LSG’s new logo not only reflects our ability to deliver comprehensive, one-stop risk solutions, it demonstrates our “out-of-the-box” thinking that makes us an industry leader.”

For this rebrand initiative, LSG Insurance Partners worked in close collaboration with creative partner Blue Wheel Media, based in Troy, Michigan.

About LSG Insurance Partners:
LSG Insurance Partners is one of Michigan’s largest independent insurance agencies. From simple to complex international risk management, LSG partners their clients with the right strategies, tools and advice to protect both business and personal assets. LSG’s risk management expertise includes commercial and personal insurance, employee benefits and compliance, and how mergers and acquisitions affect these coverages. Founded in 1965, LSG Insurance Partners is located in Bloomfield Hills, Michigan. For more information, visit