Blue Wheel, a leading Amazon advertising agency, has announced the launch of a proprietary Amazon Advertising technology called Companion.
“Companion was born out of necessity, because the existing ad tech didn’t allow the level of customization required for us and our clients’ success. As both an agency and a $50M seller, we know the Amazon game better than a pure agency. We needed a technology that could keep up with our vision and execute our strategies” says Trevor George, Founder and CEO of Blue Wheel.
This technology features proprietary bid optimization algorithms… Blue Wheel’s “EQ-Bid”, and functionality that gives our account manager’s full control over a client’s advertising profitability.
Companion was built on Blue Wheel’s Search Term Isolation bidding philosophy – an advanced campaign architecture that allows the team to isolate search terms, automatically harvest keywords in real time and manage bids at scale. With Companion, Blue Wheel’s Amazon Advertising team has the intense level of customization they need to successfully manage complex accounts and run thousands of ad campaigns.
“Companion completely changes the game for Blue Wheel and our clients,” says Trevor George. “We’re excited to offer this proprietary technology to clients and brands to help them grow their business on Amazon through advertising.”
Companion is exclusively available to managed-service clients of Blue Wheel and is recommended for experienced sellers and brands whose annual Amazon revenue is above $1M.
Watch our video announcement of Companion: