Amazon keyword research is the key to e-commerce success. Are you aware of how easy it actually is to amplify who sees your beauty brand on Amazon?
The biggest brands in the beauty industry have gotten a bit lazy with their Amazon advertising. They coast on the name recognition they’ve already built through decades in the industry. As a smaller or growing brand, you can take advantage of this to finesse your own Amazon keyword research. By harvesting your competitors’ branded keywords, you can strategically use them to grow your own potential customer base.
Watch this video with Amazon thought leader Daniel Tejada to learn more about how you can improve your Amazon keyword research skills for the beauty industry and hone in on your competitors’ market share.