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Amazon Product Catalog Parity

You’re on Amazon, but you’re not doing as well as you think you should be. What gives?

First things first, you’re not alone. In fact, some of the top brands in the world are actually failing on Amazon by not owning their Amazon product catalog and thus losing control of their product listings to resellers. You could also be failing to take advantage of the fact that you can offer marketplace-exclusive products designed specifically for Amazon. You would make a product exclusive to Macy’s—why not do the same for Amazon? Turns out, marketplace-exclusive products can give you quite a significant boost when coming toe-to-toe with industry heavyweights.

Watch this video with Amazon thought leader Trevor George to learn more about what you should be doing to improve your Amazon product catalog immediately and jumpstart your success on the fastest growing e-commerce platform.

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