When it comes to developing your business’ presence online, the second most important piece of internet real estate after your company website is your company Facebook profile. To fully take advantage of the gargantuan networking site, your business will need to make a Facebook landing page. As one of the only customizable profile elements on Facebook, you can leverage the versatility of this landing page to raise your brand’s prominence and ultimately generate business. Incorporating a landing page into your Facebook presence will increase the chances of converting a click to a “Like” by 200-300%, if done correctly.
First, as is the general rule of thumb on the internet, looks are everything. Anyone who visits your company Facebook profile is a potential customer or client. These potential customers will form their initial impressions of your business superficially. The more unique and professional your presence is, the more authority you will be perceived to have. But even after you’ve piqued their interest, you’ll need more than just a flashy graphic to establish a relationship with your potential customers.
A generally effective technique to not only capture the attention of your profile visitors, but also persuade them to make the jump from “potential customer” to actual customer is a simple promotion. Combine your Facebook landing page’s call-to-action (“Like us…”) with an appealing incentive (“…and get 10% off your next purchase!”). Providing incentives will often triple the amount of “Likes” generated by a Facebook landing page. The vast majority of Facebook pages do not get a lot of traffic. Your goal must be to convert every new user that lands on your profile.
Utilizing a Facebook landing page to generate “Likes” from potential customers is only the beginning though. Imagine your entire Facebook presence is a person who represents your company or brand. If a new user is meeting that person for the first time, making a good first impression is essential. Think of the landing page as the first 15 seconds of your conversation with them. If the introduction goes well, this potential customer will click through to your Facebook wall, which represents the next 5 minutes of the conversation. If they continue to be engaged, the next hour of the conversation will lead them to your website. If you can make a friend out of them, they will keep coming back to you regularly. Keep potential customers engaged with your company’s presence and make Facebook work for you.
Key Elements For Every Facebook Landing Page:
-An eye-catching company graphic or logo
-A promotional incentive to “Like” the profile
-A company bio or philosophy
-A simple showcase of products or services
-Other company links (Twitter, YouTube, blog, etc.)
Take a look at indeziner.com’s feature on 30 Creative Landing Pages to see some of the most innovative companies on Facebook.
Red Bull's Facebook Landing Page
