CHALLENGE:
The Sands Atlantic Beach wanted re-brand to the iconic beach destination and increase exposure for its recently renovated facilities. With a unique beachfront setting, The Sands wanted to book weddings and other social events, but were unsure of how to find those looking for such events.
SOLUTION:
The Sands Atlantic Beach approached Blue Wheel Media about creating a full circle digital marketing solution that would increase online exposure for its brand while also increasing the number leads and bookings. Blue Wheel worked with The Sands team to understand its target demographic and business goals. Blue Wheel crafted a campaign that provided The Sands the spotlight that its world-class facilities deserved.
RESULTS:
In the first three months, Blue Wheel Media took The Sands Atlantic Beach’s new website and increased traffic by over 86% with a 50% rise in organic traffic. The visitors to The Sands Atlantic Beach site were targeted to its area and service offering.
Blue Wheel Media targeted a variety of keywords based on the different services The Sands offered in its surrounding geographic area. Of the 25 keyword phrases we targeted, 16 were seen on the first page within 3 months. Of those 16, 9 were top 10. The Sands Atlantic Beach went from digitally invisible to having the phone ring with booking inquiries.
TOTAL TRAFFIC:
Dec 1- Jan 1= 1,819 visits
March 1- Ap1= 3,923 (increase of 86%)
ORGANIC TRAFFIC:
Dec1- Jan1 = 880
March 1- Apr 1= 1353 (increase of 53%)
“In just three months after launching a completely new site, our phone starting ringing.”
-Andy Yachnowitz
The Sands Atlantic Beach
