Whether or not you like your social media visually dominant, get used to it. There is nowhere to turn now that the need to create a Pinterest for small business becomes more essential to brands. With many businesses already looking to capitalize on the popular content sharing service, the recent data that more Pinterest users follow retailers than on any other social network have marketing directors everywhere salivating.
According to a study led by digital business analytics company, comScore, Pinterest users on average follow 9.3 retailers on the site, while Twitter and Facebook users follow significantly fewer brands. The study, which interviewed 1,500 social media users, also showed that two in five online consumers follow brands on more than just one social networking site. What do these stats mean? Well, if your brand is only limited to one social media channel, it would be wise to create a Pinterest for the small business that you’re are trying to turn into a social juggernaut.
Creating a Pinterest for a small business is actually a simple task, but it’s what you do with your page that will make or break whether your users find engagement. As always, it’s important to maintain brand consistency across the entire social spectrum. This means using the same logo, company description and other information on Twitter, Facebook, Pinterest, and any other network you populate. Additionally, don’t slack on filling out the information under the profile section. Without this information, consumers won’t know how to connect with you and your business.
The next step to creating a visually stimulating Pinterest for a small business is to organize your beautiful photos into neatly categorized boards. Pinterest users aren’t interested in anything stock or boring, so do yourself a favor and delete all the boards that come with each Pinterest homepage. Using a little wit and your sense of humor, follow this easy how-to guide and create unforgettable boards that will engage your users again and again.
After logging into your new Pinterest account:
1. Click the “Add” on the Home Page.
2. A menu will pop up and offer you the option to “Create a Board.” Select this option.
3. On the “Create a Board” menu, enter a creative board name that establishes what will be featured on this section of your Pinterest for a small business. To appear in searches that are related to your brand, select the option from the “Board Category” pull down menu that best sums up your company.
4. If you would like to let another Pinterest user post to your board, you can use the “Who Can Pin?” option to add another admin by entering their email address.
5. Simply click the “Create Board” and you will see your newly created board on your brand’s homepage.
When creating a Pinterest for a small business, keep in mind that you are vying for the attention of millions of users with a large amount of your competitors. If you maintain a stale and conventional Pinterest account you will see zero return on your time investment. Make the Pinterest for your small business a wonderfully vibrant place where users can find out about your product in a way that is focused on visually stimulating images.
