Our CRAFT

In today’s fragmented digital space, with nearly an infinite number of channels, social networks, search engines, & devices, agencies cannot just “do SEO” or “do Social Media.” Brands today need a collective, agile, marketing strategy. Enter Blue Wheel Media. We combine Content Marketing, SEO & Social Media to effectively market brands today. This, is our Craft.

Before we do anything, we dive deep into your business & brand.
We want to know:

What are your business goals and objectives?
Who are your competitors?
Who are your target customers and personas?

Next up is defining your brand messaging and voice. Since we will be creating content across the Search & Social spheres, we need to know:

Do you have brand pillars?
What messaging, styles, and tones do you want to convey?
What content do you have that already exists?

Now that we have become fully integrated into your business, we begin creating content that speaks directly to your target consumer. Types of content include:

Search & Social Rich Blog Pieces
Social Contests & Collaborations
How-to Guides

Infographics
White Papers
E-Books

Once we create the content, we syndicate it across Search Engines & Social Networks relevant to your brand, creating conversation.

Was the content effective? Did the user engage? Did it rank well in the search engines? What works and what does not, specific to your brand? Find what does, and repeat steps 3-5.

Steps 6-7 we maintain constantly.

We use algorithmic tools to find people talking about things relevant to your brand. We find the conversation and engage on a 1-to-1 level ultimately growing your social presence.

Example : If someone says, "I love listening to music," we find them, and sell them headphones.

When we syndicate content, or launch a new product, or something within your industry changes, it is important for both of us to know how your target consumers are feeling. Do they like it? Do they hate it? And most importantly why.

Our collective Blue Wheel approach, coupled with our agility in digital, delivers real growth, both in terms of revenue & brand awareness, to the brands we work with.

Visit our Case study page to get a taste of what we can do for you. Or just pick up the phone and give us a call. Otherwise, top o’ the day to you!

-Mr BLUE