When running your own small business, it’s important to do whatever you can to keep your business afloat while also bringing new customers in. While the social network LinkedIn has often been considered the best way of promoting yourself when looking for a new job, the web site also offers numerous chances to create new business opportunities. Read on to learn how the creation of a LinkedIn business profile will expose your to a whole new side of your industry.
Become the Face of Your Company
If you haven’t already created a LinkedIn business profile for yourself, go ahead and do so. A LinkedIn profile will offer you, the business owner, a chance to engage with others inside and outside of your industry while giving a face to the name attached to your business. Remember to leave social pictures for your private Facebook and Twitter, as LinkedIn is a community focused on business.
Join Like-Minded Industry Groups
Having a LinkedIn business profile page will instantly connect you to a world of daily business meetings, proposals and transactions. By starting your own page, you will be able to find many groups that are tailor made for your own specific business needs. From the service industry and marketing companies to financial institutions and government officials, LinkedIn groups cover a wide spectrum of fields and you will be able to find several that reflect your business.
Engage Potential Customers
After joining these LinkedIn groups, you will not only meet industry insiders, but also find potential customers who are looking to gain insight into your field. When it comes to conducting business-to-business transactions, many consumers will search through LinkedIn Business profile after profile to find a reliable company to do work with. In addition, they will often post questions related to the service they are looking for on these group pages. This will gives you the opportunity to show off some knowledge in your area of expertise.
Post Blog Content To Your LinkedIn Account
Post blog content that you are already creating for your business web page onto your LinkedIn business profile. Show that you are an expert in your field and that you are capable of spreading that message across several different mediums.
By following these simple steps when building out your LinkedIn business profile, you can become a respected source of industry information while also building up your company’s customer rolodex. Remember, LinkedIn is a social network, but is different from Facebook, Twitter and Pinterest. Act like a respectable businessperson on it and you will be treated like one.