Before taking an image from another web site to use for your own, be sure to remember that Google’s algorithm won’t look fondly on this secondhand photo. Be sure to change the name to a targeted keyword for your site before uploading to your site.
Creating original content is an important task for any brand, but don’t neglect content curation. Share third-party content relevant to your industry, but add your own commentary or spin on it. (And remember, always give credit to the content originators where credit is due.)
With the public attention span at an all-time low, it’s important to get your point across quickly in blogs. Instead of thoughtful introductory paragraphs, just cut right to it and lead with your most compelling content. Make your audience want to keep reading.
Post consistently on your company’s blog. Regular content updates will not only display your industry expertise, but they will also show Google that your site actively publishes relevant content, which will assist your SEO efforts.
There have been many studies done on the best times of the week to post on your social networks. Read up on this research and strategize how to best leverage it for you brand.
If your company creates its own multimedia content — graphic designs, videos, infographics, eBooks, etc. — be sure to brand everything. Content can get shared across so many digital channels. It’s important that your hard work can be traced back to its source.
Create a weekly or biweekly content schedule to ensure that your brand’s social posts and blog posts complement each other, and convey consistency to your audience.
When designing your website, keep the most important information about your brand “above the fold,” which means in the top half of your homepage so visitors can see it without scrolling.
Trading guest blogs with established, non-competing sites related to your industry is a great way to reach a wider audience and generate valuable backlinks in the process.
Design and brand all visual elements of your Facebook page to make more of an impact on fans and visitors. Your default pic, cover photo, and page tabs are the first things people will see when they visit your company’s Facebook page. Make sure these elements are on-brand and memorable.
Just as it’s necessary to keep your brand’s website and blog content current and relevant, it’s also important to keep your social profiles active and up to date. Get engaged with sites like Facebook, Twitter, Instagram and Pinterest, if you haven’t already.
Make it a goal of your content marketing efforts to answer consumer questions before they ask them. This will reinforce your brand’s industry authority.
Take advantage of customer service opportunities on social networks like Facebook and Twitter. Many consumers find these sites to be the easiest way to contact businesses, so be sure to engage them when they reach out to your brand.
Keep it simple and keep it interesting. Social media is about quick hits of compelling information. Master this and watch your audience and engagement grow.
Boost follower counts and get your brand in front of a wider audience by using your social media channels to promote each other. Connect your Instagram and Twitter accounts, or drive followers to your Facebook page by linking to it in tweets.
Collect and monitor your website’s traffic data to get a clearer understanding of your audience, the way they interact with your brand, and which content they find most engaging.
According to Google, customers have a brand recall of 74% when a company’s marketing campaign is consistent and integrated across multiple channels. Make sure that your brand’s tone, verbiage and imagery match in all marketing efforts, both digital and traditional.
Create content regularly to keep your website relevant in the eyes of your customers and in the eyes of Google. Make a company blog and update it throughout the week.
Ask questions in posts on Facebook and Twitter to encourage participation from consumers.
Update the new header image area on your company’s Twitter profile to showcase your offerings and attract potential followers!
Develop your brand’s marketing campaigns with a target audience in mind. Appeal to them directly and see brand engagement soar.
Increase engagement by embedding multimedia into your social media posts and blogs. Dress up your text with visuals like pictures and videos.
Run contests on Facebook, Twitter and Instagram to help increase consumer interaction and build excitement for your brand.
When optimizing on-site content with strategic keywords, balance is key. Try to drop your keywords 1-2 times per paragraph while still maintaining your natural writing voice. If you can’t write for SEO without sounding like a spammer, you aren’t trying hard enough.
You can increase the amount of engagement your brand receives on Pinterest by commenting and liking other users’ photos that relate to your industry.
The more posts per day, the less engagement – when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post.
With last month’s roll out of Google+ Local, companies will now be required to have a Google+ account to respond to reviews, claim their listings and engage with customers. If you need any more incentive, Google is now indexing local results, giving your company another place to reach potential customers.
Make sure to promote your website and any social media networks that you are on in your physical business location and on any printed marketing materials to help drive customers online!