Before taking an image from another web site to use for your own, be sure to remember that Google’s algorithm won’t look fondly on this secondhand photo. Be sure to change the name to a targeted keyword for your site before uploading to your site.
Create AND Curate Content
Posted onCreating original content is an important task for any brand, but don’t neglect content curation. Share third-party content relevant to your industry, but add your own commentary or spin on it. (And remember, always give credit to the content originators where credit is due.)
Cut To The Chase When Writing Blogs
Posted onWith the public attention span at an all-time low, it’s important to get your point across quickly in blogs. Instead of thoughtful introductory paragraphs, just cut right to it and lead with your most compelling content. Make your audience want to keep reading.
Publish Content Regularly
Posted onPost consistently on your company’s blog. Regular content updates will not only display your industry expertise, but they will also show Google that your site actively publishes relevant content, which will assist your SEO efforts.
Research the Best Times for Social Sharing
Posted onThere have been many studies done on the best times of the week to post on your social networks. Read up on this research and strategize how to best leverage it for you brand.
Utilize a Web-Based Project Management System
Posted onUsing an online project management system like Basecamp will allow you to streamline your company’s internal efforts, collaborate with clients and associates, maintain a project calendar, and much more.
Brand Your Original Content
Posted onIf your company creates its own multimedia content — graphic designs, videos, infographics, eBooks, etc. — be sure to brand everything. Content can get shared across so many digital channels. It’s important that your hard work can be traced back to its source.
Keep a Content Schedule
Posted onCreate a weekly or biweekly content schedule to ensure that your brand’s social posts and blog posts complement each other, and convey consistency to your audience.
Design Your Website From The Top Down
Posted onWhen designing your website, keep the most important information about your brand “above the fold,” which means in the top half of your homepage so visitors can see it without scrolling.
Pursue Guest Blogging To Boost Your Site’s Audience & SEO
Posted onTrading guest blogs with established, non-competing sites related to your industry is a great way to reach a wider audience and generate valuable backlinks in the process.
Give Your Brand’s Facebook Page An Overhaul
Posted onDesign and brand all visual elements of your Facebook page to make more of an impact on fans and visitors. Your default pic, cover photo, and page tabs are the first things people will see when they visit your company’s Facebook page. Make sure these elements are on-brand and memorable.
Keep Your Brand Active On Social Networks
Posted onJust as it’s necessary to keep your brand’s website and blog content current and relevant, it’s also important to keep your social profiles active and up to date. Get engaged with sites like Facebook, Twitter, Instagram and Pinterest, if you haven’t already.
Answer Consumer Questions Before They Ask Them
Posted onMake it a goal of your content marketing efforts to answer consumer questions before they ask them. This will reinforce your brand’s industry authority.
Take Advantage Of Customer Service Opportunities On Social Networks
Posted onTake advantage of customer service opportunities on social networks like Facebook and Twitter. Many consumers find these sites to be the easiest way to contact businesses, so be sure to engage them when they reach out to your brand.
Less Is More
Posted onKeep it simple and keep it interesting. Social media is about quick hits of compelling information. Master this and watch your audience and engagement grow.
Use Your Brand’s Social Channels To Promote One Another
Posted onBoost follower counts and get your brand in front of a wider audience by using your social media channels to promote each other. Connect your Instagram and Twitter accounts, or drive followers to your Facebook page by linking to it in tweets.
Use Your Website’s Traffic Data to Learn About Your Audience
Posted onCollect and monitor your website’s traffic data to get a clearer understanding of your audience, the way they interact with your brand, and which content they find most engaging.
Use A Consistent And Integrated Marketing Approach
Posted onAccording to Google, customers have a brand recall of 74% when a company’s marketing campaign is consistent and integrated across multiple channels. Make sure that your brand’s tone, verbiage and imagery match in all marketing efforts, both digital and traditional.
Create Fresh Content to Keep Your Site Relevant
Posted onCreate content regularly to keep your website relevant in the eyes of your customers and in the eyes of Google. Make a company blog and update it throughout the week.
Use Social Channels to Encourage Consumer Interaction
Posted onAsk questions in posts on Facebook and Twitter to encourage participation from consumers.
Add Social Media Links and Icons to Your Brand’s Website
Posted onAdd links from your brand’s website to its social media profiles with prominently displayed logos for Facebook, Twitter, YouTube, Instagram, Pinterest, etc.
Personalize that Profile!
Posted onUpdate the new header image area on your company’s Twitter profile to showcase your offerings and attract potential followers!
Know Your Audience
Posted onDevelop your brand’s marketing campaigns with a target audience in mind. Appeal to them directly and see brand engagement soar.
Dress Up Your Text With Pictures And Videos
Posted onIncrease engagement by embedding multimedia into your social media posts and blogs. Dress up your text with visuals like pictures and videos.
Use Social Contests to Boost Consumer Interaction
Posted onRun contests on Facebook, Twitter and Instagram to help increase consumer interaction and build excitement for your brand.
Drop Strategic Keywords Carefully
Posted onWhen optimizing on-site content with strategic keywords, balance is key. Try to drop your keywords 1-2 times per paragraph while still maintaining your natural writing voice. If you can’t write for SEO without sounding like a spammer, you aren’t trying hard enough.
Pique Your Pinterest
Posted onYou can increase the amount of engagement your brand receives on Pinterest by commenting and liking other users’ photos that relate to your industry.
Fewer Posts = Higher Engagement
Posted onThe more posts per day, the less engagement – when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post.
Google Gets Local
Posted onWith last month’s roll out of Google+ Local, companies will now be required to have a Google+ account to respond to reviews, claim their listings and engage with customers. If you need any more incentive, Google is now indexing local results, giving your company another place to reach potential customers.
Get Physical!
Posted onMake sure to promote your website and any social media networks that you are on in your physical business location and on any printed marketing materials to help drive customers online!
